Thursday, November 4, 2010

Are 'Nikita' ads too sexy?

Do you think this ad is too sexy?

According to Variety, L.A. shopping center the Grove turned down that ad.
L.A. shopping center the Grove, for example, turned down the ad featuring Maggie Q seated and wearing a leather outfit. Locales in Chicago and New York also passed on the image.

In other parts of Los Angeles, the ad of "Nikita" in the chair was approved -- except on billboards located near schools and churches.

But this ad was approved.

In those cases, outlets including the Grove were fine with a replacement ad featuring the actress in a long red dress and brandishing a machine gun.

Make that conditionally approved.
In Culver City, the machine gun ad wasn't welcome, particularly on billboards facing the 405 Freeway.

Hooray for the shopping centers that approved. And thanks to "peer pressure."
In Santa Monica, the newly reopened Santa Monica Place Mall initially turned down the "Nikita" ads -- but relented after discovering that shopping centers in other locales had given the greenlight.

But this is what the CW Marketing Head had to say:
"Of course, we've been down this road a few times with some of our campaigns. We know it's always smart to come prepared to have different options ready to offer our different constituents," said CW marketing topper Rick Haskins.

Good job, sir!

CW's 'Nikita' ads too sexy?
By Michael Schneider

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